Jerry Bader
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit <a href="http://www.mrpwebmedia.com/ads" title="http://www.mrpwebmedia.com/ads" target="_blank">http://www.mrpwebmedia.com/ads</a>, <a href="http://www.136words.com" title="http://www.136words.com" target="_blank">http://www.136words.com</a>, and <a href="http://www.sonicpersonality.com" title="http://www.sonicpersonality.com" target="_blank">http://www.sonicpersonality.com</a>. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Articles by this Author
Web-Programming: An Alternative To Unproductive Advertising
- By Jerry Bader
- Published 01/7/2008
- Marketing
- Unrated
As of this writing the television writers in Hollywood are on strike The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future
Web-Video Campaign Creation 101
- By Jerry Bader
- Published 12/11/2007
- Marketing
- Unrated
Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff
Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, obnoxious pitchman, the ebullient paid shills, and the fabricated, fantastical demonstrations
Advertising's Most Important Word
- By Jerry Bader
- Published 10/2/2007
- Marketing
- Unrated
If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better
So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice